Web Traffic Magnet
This is the practical, website "do-it-yourself" manual for the rest of us. Visitors are the life blood of every website. If you are wondering how to drive traffic to your website, this book offers 55 Actions you can take - explained so that anyone can understand them - to get your website to the top of search results.
The author assumes you don't want to spend a dollar more on your website until you see results, and that you don't have a deeply technical background, but still wish to understand what every business owner needs to know about how search engines work.
Whether you are a Director of Marketing wanting to boost your career or a one-person plastic surgeon in upstate New York looking for new customers, these 55 tips will help you drive traffic to your website.
All of them are effective and applied over time, will keep traffic coming to your website for years. Even after reading the Table of Contents, you'll want to make the first changes to your website.
Questions or Comments
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According to your book, it looks like the biggest areas of work involved are (1) creating Inbound Links and (2) creating high grade on-page content. Can you comment on how much of each is necessary at what stages of growth on a website?
Reply: As you reach critical mass in terms of on-page content, that is, when visitors are now adding content regularly, shift your efforts more to in-bound linking. Creating Inbound Links is something that you should engage in forever, but on-page content creation is only critical when you don't have enough bulk of content to keep people interested enough to stay when they arrive. Early stage: 70% on-page content creation, 30% Inbound Link creation. Mid-stage: 50% - 50% Mature website: 30% - 70%
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